“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Nicole Whitesel, EVP of advanced TV at Publicis Media, will be speaking at Programmatic I/O, taking place ...

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue especially with programmatic buying. Blockboard, was launched last year ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Wade Rifkin, the senior vice president of programmatic for Clear Channel Outdoor Americas, announced last year that his company launched the nation’s first programmatic private marketplace solution ...

How big is programmatic buying? Advertising intelligence company MediaRadar has crunched the numbers and found that 75 percent of all the brands it tracked placed digital ads programmatically in Q1.

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships ...