This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...

Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement firm on Thursday announced the launch of an ...

Integrating programmatic bidding helps increase quality applicants, reduces costs, and accelerates talent sourcing AUSTIN, Texas--(BUSINESS WIRE)--Fourth, the leader in workforce and inventory ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

In October 2016, the FT launched its new website, which claims to be the fastest loading news website in the world and saw increases in reader engagement hit as high as 30%. Last year The Drum Digital ...