Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Despite some scrutiny, Roblox seems committed to developing its advertising infrastructure, according to an earnings call with investors. While Roblox’s advertising system is still very much in its ...