Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some slogans ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

McDonald's Corp., in the midst of a corporatewide effort to improve financial performance and revive consumer interest in the fast-food chain, has hit upon what it thinks will help turn the company ...

The ’90s brought a wave of TV commercials packed with catchy jingles and unforgettable characters. Whether you were watching cartoons or your favorite shows, these ads became part of the daily routine ...

Somehow the simple memorability in advertising seems to have given way to abstraction and frenetic multi-sensory stimulation. For a company to stand out as superior to its peers and competitors, it ...

A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with ...

Coffee isn’t just a beverage; it’s a lifestyle, a ritual, and for me, it is the fuel that powers my day. Over the years, I ...

Did you know? A music legend is behind some of the most famous commercial jingles of all time. Barry Manilow is a Grammy Award-winning singer and songwriter whose career has spanned seven decades.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...