We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. New research suggests which generations are most—and ...

Machine perception is the capability of a computer to take in and process sensory information in a way that’s similar to how humans perceive the world. It may rely on sensors that mimic common human ...

The confidence gap is the difference between actual ability and how others perceive it. This gap can quietly shape career ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Seeing is believing. To some extent, that’s true, of course: Our eyes allow us to see what’s around us, helping us navigate our world. But it turns out sight is much more complicated than that, ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career serving a purpose greater than themselves – is that in the civilian world, ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.