Pepsi announced this week the first 32 winners of its $20-million Refresh Project competition, the biggest effort by a company yet to enlist consumers in helping it decide how to give away money to ...
June 1 was a rainy, overcast day, but the weather did little to spoil Michael Centor’s mood. To Centor the day was, in fact, perfect — he had just learned the Pepsi Refresh Project had awarded his ...
Allison Fine, a social-media expert and Chronicle contributor, questions whether Pepsi’s contest, Pepsi Refresh Project, is in the interest of producing corporate revenue or philanthropic outcomes.
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