Everything starts with a good public relations strategy. And in the wellness industry—valued at $4.4 trillion in 2020, according to the Global Wellness Institute—a solid PR plan can make your brand ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” My simple answer: “Yes.” While PR is an ...

Guarneri is the author of "You Need PR." Jenna Guarneri is the founder and CEO of JMGPR. Her mission to help "innovators bring their ideas to the masses" continues with the release of her book, “You ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

Public relations can be a daunting task for new entrepreneurs. Apart from creating or choosing the best public relations strategy for your business, there’s also anxiety over how best you can spend ...

Authentic communication isn't just a buzzword—it's the cornerstone of successful public relations and the bridge between brands and their customers. As the demographic landscape continues to evolve, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Prepping‌ ‌for‌ ‌an‌ ‌IPO‌ ‌is‌ ‌an ...

I recently presented a session on how to do your own PR for the Pennwriters group, one of my favorite writing organizations. The same information might be just as valuable for businesses looking to ...