Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. In 2022, consumers were beset by competing forces. High ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research. Authors Sam K. Hui (New ...