LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

Do you know what, when, and why your customers are going to buy? Many brands embark on an obsessive quest to find these answers, pouring valuable resources into data-driven campaigns and big-budget ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...

Wiland, Inc. announces the launch of its flagship data product MarketSignals. It delivers cutting-edge consumer propensity modeling and tailored data solutions to help businesses identify and engage ...

Brand lift, customer lifetime value, multi-touch attribution and propensity modeling with signal fidelity are four features Sam’s Club plans to debut in 2025 and beyond. Shutterstock You can find ...

Voltari, a public mobile marketing and data analytics firm backed by Icahn Enterprises, is the latest reincarnation of a company that started off providing software and content for mobile devices in ...