What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads ...
Social-network service users are less tolerant of online advertising, and ads on these social networks have less click-through rates than traditional online ads, new research claims. According to ...
According to a new study from IDC, consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that ...
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