Your client, Dave’s BBQ, a local independent restaurant, is interested in determining the effect on sales revenue of certain advertising strategies. Dave has weekly data on advertising dollars spent ...

Excel forecasting is a crucial skill for analysts aiming to boost productivity, cut costs, and enhance customer satisfaction. By harnessing Excel’s powerful forecasting tools, you can generate precise ...

Before we learn how to perform multivariate regression in Excel, it is important to have a refresher on regression as a whole and multivariate regression in particular. One of the hallmarks of human ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. If you've ever ...

Crane, D. B., and James R. Crotty. "A Two-Stage Forecasting Model: Exponential Smoothing and Multiple Regression." Management Science 13, no. 8 (April 1966).