Xbox, Microsoft

New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
More Microsoft consoles are promised but it looks like no mid-gen refresh for Xbox
Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of the brand.
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
Microsoft is Working on a Xbox Handheld Console
Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
Microsoft's strange new Xbox ads have become an instant meme
We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
Stuff2d
Next Xbox 2025: everything we know about the Xbox Series X and S follow-up
The Xbox Series X and its smaller sibling the Series S are Microsoft’s current generation consoles. We now know a new Xbox, codenamed Brooklin, is coming very soon, but it’s a refreshed Series ...
GamesIndustry18hOpinion
Microsoft's Xbox transition moves into high gear | Opinion
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
The Verge11d
You can now try out Microsoft’s new AI-powered Xbox chatbot
Microsoft has been testing a new AI-powered Xbox chatbot, and now Xbox Insiders can try it out for the first time. I exclusively revealed the existence of this new “Xbox Support Virtual ...
Sports Illustrated2d
Is A New Xbox Handheld Coming?
Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...
IGN2h
Sony Just Released a $700 PS5 Pro, So Will Microsoft Do the Same With Xbox? Phil Spencer Says It’s Unnecessary
Sony just released a $700 PS5 Pro, a mid-gen console upgrade that offers better performance than the base PS5.
moneycontrol.com10d
Microsoft's new AI-powered chatbot for Xbox is now available, here's what it does
Microsoft is rolling out a new AI-powered feature for Xbox gamers. In a blog post, Microsoft said that that the new AI feature will be available for select users. Called Support Virtual ...
ExtremeTech7h
Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...