Their biggest backers include an unlikely group of insurance companies, mutual funds and other usually conservative bond investors. The software company turned itself into a bitcoin whale and now owns some $48 billion of the cryptocurrency.

MicroStrategy’s stock is set to snap the longest losing streak it’s seen in a year after adding another bullish analyst on bitcoin to its camp.

Virginia-based MicroStrategy (MSTR) is no ordinary software firm. While its roots lie in enterprise analytics, it has rewritten its own playbook, transforming into the largest corporate holder of Bitcoin (BTCUSD).