Internal documents show how Meta adjusted ad transparency systems to limit regulatory scrutiny of AI-driven scam advertising.

Meta has opened up its Threads microblogging service to all advertisers. The social networking giant said Wednesday in a blog post that all "eligible advertisers globally" will be able to run ads on ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue could be tied to scams and banned products, a slice of business worth tens ...

Internal company documents reveal that Meta projected earning approximately 10% of its 2024 revenue (roughly $16 billion) from running advertisements for scams and banned goods across Facebook, ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Social media giants Meta and X approved ads targeting users in Germany with violent anti-Muslim and anti-Jew hate speech in the run-up to the country’s federal elections, according to new research ...