Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Ralph Lauren is to sell digital merchandise in the online video game Roblox. The holiday-themed partnership will allow fashion fans to explore the world of Ralph Lauren on the video game platform. The ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025. NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship ...