IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Grand View Research Inc., announces the launch of an interactive market research platform titled the Grand View Compass. This is a first-in-class market research platform which enables the user with ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Kalshi launches a new prediction market research division, offering data access and revealing 40% higher forecast accuracy ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Marketing research has experienced a resurgence with the widespread use of the internet and the popularity of social networking. It is easier than ever before for companies to connect directly with ...

The report 'Reinsurance Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 – 2026' provides analysis of the reinsurance market for the period 2016 to 2026, wherein 2018 ...