The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Today, Apple shared its new Fuzzy Feelings holiday ad, which uses stop-motion to tell a holiday story. As it's been doing over the past few months, the company's videos have been shot using an iPhone ...

Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.