Learn how your business can harness the power of localized marketing across your portfolio. A recent Forrester Consulting study, “The Localized Marketing Imperative: How Multi-Location Businesses Can ...

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As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

What is The Localized Marketing Benchmark Report? The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association ...

In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a ...

Should teams guiding marketing strategy for national organizations with local locations pay more attention to the local piece of the media puzzle? Monica Ho believes they should. The CMO of SOCi, a ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

Rent-A-Center’s store network includes more than 400 U.S. locations run by franchisees who seek to build ties with rent-to-own customers in their surrounding communities. The company recently teamed ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...