As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...