IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game will launch on June 24.

An ex-employee of Roblox gave himself a 200-year Premium Membership years ago, which is still active. The benefits of a Roblox Premium Membership include a monthly Robux stipend and trading features.

Hired employees will work in different sections of the online store. They will help people choose furniture and serve its iconic meatballs, in digital form.