The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

It's the signature look of all Korean idols, the wrist flick that completes their makeup. This smoky, crisscrossed eyeliner look on the face of the South Korean K-pop girl group Blackpink is easy for ...

Hi Soompiers! We’ve got here a nice makeup tutorial with Morgan from The Beauty Breakdown. This one is a pretty and simple look using all Etude House products. She also tries out a few new products ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...