Journey mapping can help improve organizational decision-making, build employee experience strategies, and optimize the key moments in an employee 's tenure with the company.

Journey maps make it easy to identify and prioritize users who have a considerable number of actions and steps to complete tasks and achieve goals. Having a clear and evolving understanding of your ...

Understanding the journey of your donors and clients is key to building meaningful connections. Journey mapping provides nonprofits with a clear framework to engage constituents at every stage, from ...

Employee journey mapping is an effective strategy to improve decision making, build employee experience strategies, and optimize key moments during an employee’s tenure.

By design, however, journey map visualizations are meant to fit snugly on a piece of paper, a poster, or a whiteboard. As such, they are high-level depictions of the customer experience.

Many Customer Journey Maps Are Inside-Out Over the many years that I’ve advised marketing leaders, I’ve found customer journey maps often suffer from a common predicament — they are inside-out.

It makes more sense to include user micro intents in content journey mapping. In the following overview graphic, I have grouped the content types according to micro intents.

Journey mapping is both a tool and a process. If you simply think of it as a tool, you’ll be disappointed when the maps don’t become the catalyst for change that you were expecting them to be.

Mapping customer journeys is the key first step in improving the customer experience. The concept of customer journey mapping isn’t new, of course. It can be traced back to an approach for ...