The only input required for Serial Studio to create a dashboard is a simple JSON structure specifying the data’s format, and how it should be grouped and displayed.

Twitter used to provide CSV exports of your data, now it's all in machine-readable JSON. How can you use it in Excel?

Google Prefers JSON-LD Structured Data Google’s John Mueller made it clear that Google preferred JSON-LD structured data. Personally, I prefer it as well because it’s easier to implement.