When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...

NBCUniversal says iSpot.tv will be this upfront ad market’s cross-platform "currency" partner for marketers for the 2022-2021 TV season. NBC has added eight other certifications, beyond the previously ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...