So craft one, in clear language, about your problem. Write about why the change is needed, how things will shift and what you ...

Linux isn't a story anymore. That's a good thing, but not an interesting one. Let me explain. Journalism's main product is the story. In newsrooms, the three words uttered most often by editors to ...

Others have experimented with a modified rubber duck that, when the user presses a button, nods or offers brief, neutral ...

The notion of brands telling stories, presumably stories that customers will find sufficiently intriguing to motivate trial or cement loyalty, is both admirable and flawed. Admirable… in that at its ...