Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

The authors offer their opinion on the limitations of written witness statements in international arbitration and propose video-recorded evidence as an alternative. In international arbitration, as in ...

You know why your business needs a mission statement–writing one clarifies your value and purpose, and having one helps to both communicate that information to others and guide day-to-day decision ...