Fender looks set to enter new territory after a prototype seven-string Stratocaster has been unveiled amid talks of “a bigger ...

Each holiday season, thousands of teenagers tear gift wrap off shiny, new guitars. They giddily pluck at the detuned strings, thinking how cool they’ll be once they’re rock stars — even if almost all ...

Fender has announced a new promotion that aims to encourage European sales of their already popular American Standard range with a year's supply of free strings. Anyone buying an American Standard ...

The guitar Hendrix sacrificed that evening, and the one he played all but exclusively throughout his all too brief career, is the Fender Stratocaster. The Strat, as it's known to players, turns 50 ...