What is Firebase Cloud Messaging? FCM is a free, cross-platform messaging solution that lets you send push notifications to your audience, without having to worry about the server code.

Firebase is a cloud-based messaging service that makes it easier for developers to send push notifications to users from their applications. It was acquired by Google in 2014 and could already ...

For marketers, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them ...