Media professionals’ secret weapon: preparation that feels spontaneousLet’s be honest — there’s nothing quite as awkward as watching someone read confidence off a page. You’ve seen it before: the ...

As an editor or producer, you're already helping to shape how reporters and hosts script what they say. But how they say it is just as important. Delivery — presence, tone, pacing, energy — is often ...

Nothing gets rid of a bad rule faster than following it exactly. What would you do if your new supervisor said you’d be written up for deviating even slightly from the call center script? Would you ...