Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

After all its viral videos on social media, I knew I had to try Il Makiage foundation for myself to see if it lived up to its ...

Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. The brilliant minds at Prescriptives have discovered the perfect ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

You’ve probably been matching foundation to your hand or wrist your entire life, wondering why it never looks quite right on your face. Meanwhile, professional makeup artists have been using a ...

Confession: I've been writing about beauty for years and yet I couldn't point to my foundation shade on a wall if you paid me. I'm also useless to my foundation-seeking friends, from the palest to the ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...