Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Reddit is a popular social news and media platform. Here's what investors should know about how Reddit makes money and more.

Google changed its policies about fingerprinting. Google sells access to audiences. Google's ad platforms allow you to do ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Did you know that with the right tools, strategy, and consistency, you can turn your passion for writing into a reliable stream of income? Whether you're blogging about lifestyle, tech, food, finance, ...

Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with U.S. antitrust enforcers that began on Monday in Alexandria, Virginia.

The DOJ proposes forcing Google to sell its ad exchange and open-source its auction system to break up the company's monopolistic control over digital advertising.