He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform. A Gucci virtual handbag was notably resold on Roblox in 2021 for more than $4,000.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.