To have a successful real estate business, you have to continually generate new clients – there is no way around it. No leads equals no sales. If you’ve been in this business for a while, or even if ...

Rodolfo Delgado, CEO & Cofounder of Replay Listings, is an architect, entrepreneur and real estate enthusiast with a passion for tech. Political uncertainty and global events often create hesitation ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

Follow-up is one of the most important parts of the sale process. Unfortunately, research tells us that almost half of all salespeople are not very good at it. Nearly half—48 percent—of salespeople ...

Effective lead generation starts with identifying your target demographic and understanding where and how to reach them. Client referrals, social media marketing and SEO are useful strategies for ...

If financial advisors ask clients the rate of return for their rental real estate investment property, they should expect to hear a number at least 5 percentage points higher than the actual one, ...

Born in Omaha, Nebraska, Stoy graduated from Drake University with a BSBA in finance and a minor in business law and insurance. A former college athlete and teen development officer at the Boys and ...

The use and effectiveness of social media in home sales varies by real estate agent, but experts say platforms like Facebook, Instagram, and TikTok are playing an increasing role. Katie Lance is chief ...

The real estate market is slow, but some agents are winning more clients and expanding their market share. Here's what makes the difference.