When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

I am a beauty and style contributor at Forbes Vetted. Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Why a makeup artist says you should be using the '2-spot test" for foundation matching when shopping in stores and online. Finding the perfect foundation can often feel like a total crapshoot. Many ...

Celebrity makeup artist Albert Kurniawan breaks down everything you need to consider when choosing your new go-to foundation. With the influx of shades, coverages, and finish available in the market, ...

Shopping for makeup as a person of color, especially with a darker skin tone, is a unique experience. Finding the perfect foundation shade can be a struggle for darker complexions (Getty Images) ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of ...