The Conversation

Why the margin of error matters more than ever in reading 2024 election polls – a pollster with 30 years of experience explains

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on policy ...
The New York Times

Where Polls Can Mess Up (and What Pollsters Do About It)

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...
NBC News

Believe the Polls? How Margin of Error Really Works

NBC News’ Carrie Dann explains how we get our polling numbers together and breaks down the margin of error.May 31, 2016 © 2025 NBCUniversal Media, LLC ...
The New York Times

We Gave Four Good Pollsters the Same Raw Data. They Had Four Different Results.

How four pollsters, and The Upshot, interpreted 867 poll responses: You’ve heard of the “margin of error” in polling. Just about every article on a new poll ...