Finding the right foundation for your skin can feel like nailing that just-right balance of cold brew to oat milk: basically impossible, but you keep trying anyway. For me, “trying” has amounted to ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

Here's everything we learned about achieving a flawless base in next to no time – no tidemarks or 3pm slippage. When it comes to buying the perfect foundation, it pays to take your complexion's ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies offered a ...

Wondering how to find a foundation? A makeup artist reveals the "big three" things you should look for when perusing the shelves. To simplify the process ever so slightly (and make it less, well, ...