Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

With 74% of US companies transitioning to a permanent hybrid model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single traditional ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

Someone once famously said, “You can’t manage what you can’t measure.” This certainly holds true for biases. We all have biases. Our conscious biases—or those we’re aware of—are fairly easy to ...

Performance-based services contracts, in which agencies hold contractors accountable for attaining specific goals, have been around for a while. The question now, federal officials said during a March ...

There are over 10 million non-government organizations worldwide. Donors do not have enough time, attention, or cognitive bandwidth to evaluate and consider their relative merits when deciding to whom ...