Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout. If you manage ecommerce PPC accounts in Google Ads, you likely have ...

I have a new item for your to-do list: Make a better to-do list. As I’ve written before, I’m a huge proponent of tracking all the little details of your life with spreadsheets. I would never dream of ...

Quality Score is one of the most important metrics in Google Ads as it has a direct impact on how much you pay per click. Data from Wordstream would suggest that simply increasing your Quality Score ...