Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

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Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search ...