Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for your eye color and skin tone to figuring out which brushes you actually ...

Makeup can look absolutely stunning and even artistic. It can amplify an outfit or that new hairstyle you are probably ...

If you’re still limiting visits to salons and spas you’re probably wondering what’s the best way to do eyebrows at home. And if you ask an expert, they’ll tell you that taking on this task is flat out ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

According to Encyclopedia Britannica, makeup originated about 6,000 to 7,000 years ago in Egypt where minerals and even burnt almonds were used on the face. It wasn’t until about the 20th century that ...

So you’re ready to dip your toes into the whole wide world of eyeshadow — welcome! Eyeshadow is arguably the most transformative, and versatile, tool you can keep in your makeup kit. That said, there ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

“I always say that skin prep will ensure your makeup looks flawless for longer, and the same goes for your lips! To prime my lips for makeup magic, I apply a layer of my new Life Changing Lip Mask and ...