Elissa Kelly is the founder of Corporate to Coach™, a program that guides leaders from corporate roles to thriving ...

Most people, when they get an idea to start a business, it’s because they are good at something, or they enjoy doing ...

When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an ...

A business plan is a strategic blueprint that describes how the franchise unit will be operated and managed to achieve success. The plan should encapsulate the franchisor's broader strategy ...

Running a small business can be exciting and rewarding. For many owners, it’s a dream come true. However, every company faces risks that can turn that dream into a financial nightmare if they don’t ...

When meeting with a prospect for the first time, you probably don’t automatically offer your products or services. Instead, you build a foundation by talking with them to learn where they are now and ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

Our guide to all things strategy, from “adjacency expansion” to “value stick.” by HBR Editors What is strategy? This question may be familiar if you’re a seasoned HBR reader: It’s the title of a ...