Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group. Every ...

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating ...

Most social media platforms deter users from creating multiple profiles to prevent shenanigans like harassment and fraud. Galaxia, however, wants people to create a new profile (which it calls a ...