I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But, determining your industry size is not always easy, and more ...

Forbes contributors publish independent expert analyses and insights. George writes about growth strategy, execution & financing. I have written many posts about the importance of determining your ...

Understanding the market and the competition is paramount for any new company. Such information is invaluable and allows you, as an entrepreneur, to respond better to market changes. According to the ...

Understanding and presenting the size of the market you’re targeting is critical to securing funding for your business. Angel investors and VCs alike want to see a breakthrough product or service that ...

A central concern for many small-business owners is whether their business is competitive in capturing as much of the served available market as possible. A company's served available market is the ...

Market capitalization, often abbreviated as market cap, represents the overall value of a company’s shares that are publicly traded. It is determined by multiplying the current share price by the ...

Market value of equity is calculated by multiplying stock price by outstanding shares. Book value, derived from balance sheet equity, offers a less volatile valuation. Market values may include ...