Barbie has taken 2023 by storm. Greta Gerwig's blockbuster film became the highest-grossing movie of the year and now for the first time, the famous doll is set to be the third-most-popular Halloween ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming free ...

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.