Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

Redcore Investments COO, Ihor Denysov, elaborates on just why those that master AI and big data will spearhead the industry ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...