Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Photo Credit: Close up of a small present being put on the bed by a female hotel maid in the room Adobe Stock / Zinkevych Based on their six-year growth rates, Hilton Honors is expected to surpass ...

In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise day‑one benefits like instant upgrades, guaranteed discounts, bonus points ...

Photo Credit: A thoughtful welcome at Fairmont The Palm — a small gesture that reminds us how true loyalty is built through personal touches, not just points. Unsplash For years, airlines and hotel ...

Traditional travel loyalty program perks, such as points and elite status, are becoming less influential in maximizing a guest’s experience. Travelers increasingly prefer personalized experiences and ...