A brand rolls out a freshly redesigned website. The new layout feels crisp, the visuals are on trend, and the launch gets ...

Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

The digital landscape has evolved significantly over the past decade, with website design trends shifting from elaborate, ...

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there ...

The microprogram is closed and will reopen for applications in Spring 2026 for admissions in Fall 2026. Designing a website and understanding user experience are essential skill sets for anyone ...