MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital ...

Since 2019, the Good Game venture has seen Gucci bring its century-old heritage to the gaming universe, connecting high-fashion with new online possibilities. From its immersive Roblox platform ...

Miley Cyrus visits Gucci Town in Roblox, where fans can interact with her avatar and take virtual photos with her as she promotes Gucci Beauty's newest scent.

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.