Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data ...

For many people, Gmail is synonymous with e-mail. Some people like having cloud access to everything and some people hate having any personal data in the cloud. However you feel about it, one thing ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

Attackers are abusing Google's Apps Script business application development platform to steal credit card information submitted by customers of e-commerce websites while shopping online. They are ...

As it continues to bolster its smart home experience, the Google Home app is adding support for a “Script Editor” that supports more advanced automation routines. The functionality is rolling out this ...