Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff beyond its YouTube offerings. Meaning it heavily focused on its ad buying platform, Display and Video 360 ...
Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution ...
Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...
El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the ...
OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...
OzTAM has added Google Display & Video 360 to its VOZ Streaming platform, broadening programmatic access to broadcaster video-on-demand inventory across Australia’s Total TV ecosystem. DV360 becomes ...
OzTAM today announced the integration of Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 ...
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...
Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...
Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution-into Display & Video 360 campaigns. In an effort to help streamline the campaign ...
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